Today, a business that wants to digitize has two main paths: either to turn to ready-made packages (e-commerce infrastructures, ready web templates, standard CRMs) sold with monthly subscriptions used by everyone; or to have a custom "tailor-made" software developed for the need.
At first glance, ready-made packages seem attractive. They are set up quickly and starting costs are low. If you are selling a standard product and there is no difference in your business flow, these systems can see your business for a while. However, when business starts to grow or when you want to differentiate yourself from your competitors, you start to hit the invisible walls of those ready-made packages.
"Let's add such a button here," you say, the system does not allow. "Let's make a special integration with our cargo company or our accounting program," you say, it takes months and huge invoices come out. Because ready-made systems are designed to fit everyone, not just you. Moreover, due to dozens of unnecessary features you don't use, your system becomes bulky and slow.
Tailor-made (custom) software, on the other hand, is built from scratch exactly according to your business model, vision, and processes. It only has the features you need, so it works incredibly fast. When your business grows, the system also stretches smoothly with you. There are no monthly rental costs or surprise limit-excess fees.
If you want to shape the software according to your business instead of fitting your business into a template; the most profitable and trouble-free investment in the long run is always an infrastructure developed specifically for the need, where you determine the limits.